Last edited by JoJor
Monday, August 23, 2021 | History

7 edition of Cases in strategic marketing management found in the catalog.

Cases in strategic marketing management

an integrated approach

by McDonald, William J. Ph. D.

  • 108 Want to read
  • 22 Currently reading

Published by Prentice Hall in Upper Saddle River, N.J .
Written in English

    Subjects:
  • Marketing -- Management -- Case studies.,
  • Marketing -- Decision making -- Case studies.,
  • Marketing -- Management -- Computer programs.,
  • Marketing -- Decision making -- Computer programs.

  • Edition Notes

    Includes bibliographical references and index.

    StatementWilliam J. McDonald.
    GenreCase studies.
    Classifications
    LC ClassificationsHF5415.13 .M369195 1998
    The Physical Object
    Paginationviii, 352 p. :
    Number of Pages352
    ID Numbers
    Open LibraryOL694428M
    ISBN 100023794240
    LC Control Number97041735


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Cases in strategic marketing management by McDonald, William J. Ph. D. Download PDF EPUB FB2

Cases In Strategic Marketing Management book. Read reviews from worlds largest community for readers. This mixture of cases and text fosters an understa 45(1).

The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.

Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Estimated Reading Time: 4 mins. Strategic Marketing Management Cases David W. Cravens, Charles W.

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Probably their best-known collaboration, however, was Tales from Shakespeare Edition: 7, illustrated, reprint. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach.

It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory Cited by: 1.

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Strategic Marke ng Management 3e Chapter 1. Chapter 1 - 16 - Strategy: Concepts, Developments, and Prac tices. - 16. In a diversi ed, multiproduct company, strategies are developed at three.

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Strategic Marketing Cases in Emerging Markets. This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.

The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing.

Covers such strategy implementation issues as corporate culture, marketing concepts, and financial tools and techniques.

Presents 12 brand-new cases (i.H. Heinz, America Online, and Grace Lutheran), plus updates 23 cases from prior edition5(9). Strategic Marketing Cases in Emerging Markets is a timely work which I believe has successfully addressed the long-standing need for a suitable case book capturing diverse Strategic Marketing issues in transitional economies.

These issues are currently generating a great deal of interest amongst marketing students, academics and practitioners. Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today.

It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Course aims to address these issues: 1. describe the strategic planning and marketing management process 2. understand the importance of marketing research 3. examine issues in consumer behavior 4. explain buying pattern from business, government and institutions 5.

introduce market segmentation 6. comprehend product and brand strategy 7. learn Estimated Reading Time: 8 mins. D'Andrea, Guillermo, and John A. Quelch. Cases in Strategic Marketing Management: Business Strategies in Latin America. Upper Saddle River, NJ: Prentice Hall, Cited by: 2.

Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

Key Features. Presents real-world cases related to 45(1). Book Description. This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management.

Case State Bank of India - Competitive Strategies of a Market Leader: Case Sony Ericsson's Mobile Music Strategy: Case Monster Inc.

- Strategic Growth in India: Case Starbucks: Selling Experience: Case Bausch Lomb - Effective Positioning: Case Horlicks' Repositioning Strategies: Case The Nirma Story: Case An excellent textbook on marketing management. It is comprehensive and a joy to read.

What I liked most are the interesting and unique case studies from Asia including Vietnam, Sri Cited by: 1.

Strategic Management 8 2 The Basis of Strategy: Structure 2 The Basis of Strategy: Structure Introduction definition Structure is the allocation and control of work tasks This implies power relationships based on the acceptance of managerial power by subordinates and society this use of.

This book shows how strategic management can be practiced in the context of flexibility. It discusses strategic formulation and implementation perspectives and practices, including vision and mission, general environment analysis, industry analysis, competitive advantage, resource and capability view, generic strategies, business level strategy, corporate level strategy, international strategy Brand: Springer Singapore.

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The Strategic-Management Model 14 Benefits of Strategic Management 16 Financial Benefits 17 & Nonfinancial Benefits 18 Why Some Firms Do No Strategic Planning 18 Pitfalls in Strategic Planning 19 Guidelines for Effective Strategic Management 19 Comparing Business and Military Strategy 21 THE COHESION CASE: MCDONALD’S CORPORATION—